June 19, 2006

Contact: Bryan DeSena
Roddan Paolucci Roddan
(310) 791-2759

New Site Helps Redefine Online Experience for Event Rental CustomersNew Site Helps Redefine Online Experience for Event Rental Customers

El Segundo, CA – Classic Party Rentals, the premier event rental company in the U.S., has launched its new innovative, network-wide website. The new site concept and architecture was launched on July 7, 2006. Over the next year, the same design template and functionality will be incorporated into each of Classic’s 16 divisional sites. Visitors will experience increased ease-of-use, more direct access to products and a tighter link between the company wide site and each “local store” site.

The address – www.ClassicPartyRentals.com – has not changed, but nearly everything else within the site is significantly different. Aside from an updated, more-attractive design and interface, Classic’s new website includes more company news and information, a newsletter registration option and updated photo galleries -- more clearly demonstrating product usage in more user-friendly contexts. A select assortment of Classic’s special projects is also on display.

“Our new website is changing the way the rental industry markets itself online,” said Jim Sala, Vice President of Classic Tents, the first Classic Party Rentals’ division to receive the online face-lift. “Not only has the look and feel been completely transformed, but our customers will now have direct access to our inventory, and they’ll feel more connected with their local stores. These changes are a direct result of Classic’s continued commitment to customer service, and to providing quality access to our event rental products.”

Classic Tents – the Torrance, California-based tent and structural division of Classic Party Rentals – launched its divisional website this May. By the end of 2006, all Classic Party Rentals divisions (including offices in Northern and Southern California) – Unique Tabletop Rentals, Tri-Rentals, Ducky-Bob’s and Prime Event Group – will launch individual, division-based websites. ClassicPartyRentals.com features company-wide information, as well as links to all its “local stores.”

Classic Party Rentals is the nation’s leading full service event rental company. Classic Party Rentals facilitates a wide range of events including high-profile Hollywood award shows and premieres, memorable weddings, charity galas, and intimate private affairs. Also included in Classic Party Rentals’ repertoire are national events including golf tournaments, auto racing, and professional tennis tournaments, which are executed through the company’s Classic Tents division.

Classic Party Rentals is ranked number-one by the Zagat Survey as the “highest rated of the major party rental sources.” Classic Party Rentals is also a multiple winner of the prestigious Special Events Gala Award – the industry’s highest honor. Classic Party Rentals continues to grow; its network of locations now includes Southern California offices and warehouse in El Segundo, Culver City, Orange County, San Diego, Santa Barbara and Palm Desert; Northern California offices and warehouses in San Francisco, Modesto, and Sacramento; Tri-Rentals locations in Phoenix, Arizona and Albuquerque, New Mexico; Ducky-Bob’s Party & Tent Rentals in Dallas, Texas, Unique Tabletop Rentals, Classic Tents, and Prime Event Group all service the nationwide rental market.

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