February 15, 2007

Industry Leader Expands Presence in Southeast United States

Los Angeles, CA – Classic Party Rentals, the leading event rental company in the U.S., has announced the acquisition of Panache… An Event Rental Company. With this acquisition, Classic Party Rentals continues its solid growth in the event industry and strengthens its presence in the Southeast.

Panache has been an industry innovator within the Florida market for the past 14 years, specializing in high-end tabletop rental items and specialty linens. Because of its strong brand name and unsurpassed reputation for customer service, Panache has been recognized with numerous industry awards, including “MPI Supplier of the Year,” Event Solutions magazine’s “Rental Company of the Year” and “Excellence in Rental” from the American Rental Association. Panache has also been noted for its support of non-profit organizations, receiving Event Solutions’ “Samaritan Service” and “Share Our Strength Community Leader” awards.

“The acquisition of Panache incorporates another well-respected name into Classic Party Rentals’ already impressive network of nationwide locations,” said John Campanelli, Classic’s CEO. “Kelly Murphy, Panache’s Co-Founder and President, has brought together an excellent team of managers, sales representatives, and service providers. “With our existing operation in the Miami area offering fully integrated clear-span structures and tenting we will immediately provide our Florida-based customers with everything from tent-top to tabletop rentals, just as we already do throughout the rest of our network.”

With operations in Pompano Beach and Lakeland, FL, Panache serves a wide-range of high-end caterers, event and destination planners, hotels, and restaurants throughout Florida. Panache supports over 15,000 events annually, including the South Beach Wine and Food Festival, Orlando Magic Youth Foundation Black Tie & Tennies, and The Sony Ericsson Tennis Tournament. Panache also supplied equipment for major events connected to Super Bowl XLI, recently held in South Florida.

“When we started looking for a partner to help us grow, Classic quickly became our top choice,” said Murphy. “We felt we were already the best rental company in Florida, and now we’ve joined forces with the best rental company in the country. This relationship represents the perfect marriage, and we are excited for the future as we combine our award-winning inventories and staffs.”

On February 8, Classic Party Rentals also announced the acquisition of Buellton, California-based Parties a la Carte.

About Classic Party Rentals

Classic Party Rentals is the nation’s leading full service event rental company. The Classic network supports a wide range of events, including the most basic table and chair rental order to high-profile Hollywood awards shows, premieres, celebrity weddings, charity events, and intimate private affairs, as well as a wide range of national events, including automobile product road shows, golf tournaments, auto racing events and professional tennis events. Classic offers a broad inventory of china, glassware, flatware, linens, designer furniture, tables, chairs, and kitchen equipment, and is also a leading nationwide provider of tents, clear span structures, power, HVAC (heating, ventilation and air conditioning) and sub-flooring.

Classic Party Rentals is ranked number-one by the Zagat Survey as the “highest rated of the major party rental sources.” Classic Party Rentals is also a multiple winner of the prestigious Special Events Gala Award – the industry’s highest honor. Classic Party Rentals continues to grow; adding Panache to its network of locations that now includes Southern California offices and warehouse in El Segundo, Buellton, Santa Barbara, Culver City, Orange County, San Diego, and Palm Desert; Northern California offices and warehouses in San Francisco, Modesto, and Sacramento, Southeastern locations in Atlanta, Georgia, and Charlotte, North Carolina, Tri-Rentals locations in Phoenix, Arizona and Albuquerque, New Mexico; Ducky-Bob’s Party & Tent Rentals in Dallas, Texas. Unique Tabletop Rentals, Classic Tents, and Prime Event Group all service the nationwide rental market. For more information, please visit www.classicpartyrentals.com

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